Barnaby the Badger
An idea tracker for builders & founders

IdeaBadger: Don't waste time building the wrong thing.

Your most valuable asset is time. AI lets you build almost anything, so focus becomes your superpower. Stop drowning in scattered notes and half-baked ideas. Find and shape the ideas truly worth your time.

Generous free tier
No credit card required

Your notes app is an idea graveyard

You have great ideas, but they're scattered across notes, backlogs, and a voice memo that just says "app idea - urgent". There's no system, no clarity, and no focus.

Shiny Object Syndrome

Every new idea feels like "the one". You jump between projects, losing momentum and never giving any single idea the focus it deserves to succeed.

Analysis Paralysis

You have too many options. Without a framework to compare them, you get stuck deciding what to work on, and end up working on nothing.

Wasted Effort

You build things nobody wants (not even you) because you never validated the idea first. Time, energy, and morale. All down the drain.

A simple framework for clarity

Go from a fleeting thought to a validated concept in three simple steps.

1

Capture every spark

Stop losing ideas in random notes. Give them a home. No pressure to flesh them out. Just get them down before they disappear.

  • Quick capture, add details later
  • Track status from Spark to Released
  • Archive low-scoring ideas without guilt
The new idea form in IdeaBadger with title, one-liner, description, and scoring sliders
The scoring interface showing Joy, Ease, and Opportunity ratings with a final score of 76
2

Find the signal in the noise

Score your ideas honestly against three dimensions. Opportunity carries the most weight because we tend to optimise for fun and forget about whether anyone will actually pay.

❤️ Joy: Will this project energise me?

Are you solving a problem you personally understand? Is this a domain you're genuinely interested in, not just profitable-sounding?

🏝️ Ease: Can I actually build and ship this?

A todo list app is high ease. A Ticketmaster competitor is low ease. Can you ship in weeks, not years?

💸 Opportunity: Is there a real market for this?

This is the most important one. Are people already paying for solutions? Is it painful enough to open wallets?

3

Decide with confidence

Your ideas are now sorted by a weighted score that balances passion, pragmatism, and profit. The best ideas float to the top. Now you know what to focus on.

  • Focus on the ideas with the highest potential
  • Let ideas marinate. Revisit and re-score them later.
  • Move forward to building with conviction
A sorted list of ideas with scores, showing the highest-rated ideas at the top

What IdeaBadger is not

A project manager

A to-do list

A notes app

IdeaBadger is the decision layer that sits before all those tools. It helps you decide what to build, so you can use your favorite tools for how to build it.

Start free, upgrade when you're ready

Our free tier is powerful and generous. Go Pro when you need unlimited ideas and advanced insights.

Free

For getting your ideas in order.

£0
  • Up to 10 active ideas at one time
  • Full scoring & shaping system
  • Unlimited archive
PRO

Pro

For serious builders who need to go deep.

£8 / month (£79/yr)
  • Everything in Free, plus:
  • Unlimited active ideas
  • Insights dashboard
  • Weekly report emails (soon)
  • AI assistance (soon)

Frequently asked questions

Why not just use Apple Notes or Notion?

You could. But ideas get buried alongside shopping lists and meeting notes. There's no structure for comparing them, no consistent scoring, and no way to see which one is actually worth pursuing. IdeaBadger is a dedicated home for your ideas with a system that helps you decide.

How is this different from a project management tool?

PM tools are for execution. IdeaBadger is for decision. It's a dedicated, structured space to evaluate your ideas before they ever make it to a backlog.

Can I export my data?

Yes, anytime. Your ideas are yours. Export everything to CSV whenever you want from your account settings. We don't hold your data hostage.

Is my data private?

Your data is encrypted in transit and at rest. We use Cloudflare for protection. We don't sell your data, we don't share it, and we never will.

Can I cancel my Pro subscription anytime?

Absolutely. Cancel anytime from your account settings. You'll keep Pro access until the end of your billing period, then revert to Free. No questions asked.

What happens to my ideas if I downgrade?

Your ideas are safe. If you have more than 10 active ideas, you'll archive the extras. All your scoring data, notes, and history are preserved. You can always upgrade again.

Do you offer refunds?

You can cancel anytime and keep access until the end of your billing period. Not happy within the first 14 days? Reach out for a full refund. After that, we can still offer a prorated refund for any unused time.

Do you offer discounts?

Yes! Pay yearly and save. You can choose weekly, monthly, or yearly billing during checkout.

Barnaby the Badger ready to build

Stop guessing. Start building with conviction.

Replace your scattered notes with a clear system. Find the ideas that will change your life, not just fill your backlog.

Get started for free

No credit card required • Free tier available